Case Studies
Case Studies
Case Studies
E-Commerce · Fashion · Web + Mobile App
Making it easier to sell your pre-loved luxury handbag
Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.
Estimated revenue
£3.2M
Reduced process time by
99.99%
E-Commerce · Fashion · Web + Mobile App
Making it easier to sell your pre-loved luxury handbag
Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.
Estimated revenue
£3.2M
Reduced process time by
99%
E-Commerce · Fashion · Web + Mobile App
Making it easier to sell your pre-loved luxury handbag
Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.
Estimated revenue
£3.2M
Reduced process time by
99.99%
Business Analytics Software · Insurance & Finance · Web App
Making it easier and quicker for employees & partners to utilise their data
A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.
Reduced Reporting Workflows by
16.67%
Increased data access for partners by
300%
Business Analytics Software · Insurance & Finance · Web App
Making it easier and quicker for employees & partners to utilise their data
A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.
Reduced Reporting Workflows by
16.67%
Increased data access for partners by
300%
Business Analytics Software · Insurance & Finance · Web App
Making it easier and quicker for employees & partners to utilise their data
A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.
Reduced Reporting Workflows by
16.67%
Increased data access for partners by
300%
E-Commerce · Fashion · Mobile App
Rewarding customers for visiting Selfridges stores
Selfridges loyalty launched an NFC “check in” experience to reward loyalty customers for visiting their stores. I directly contributed to increased in-store engagement by leading research, design experimentation, usability testing and iterative prototyping & testing. This experience was launched last month to 1.3M active loyalty users.
Active loyalty program users
1.3M
Streamlining E-commerce Navigation
Rewarding customers for visiting Selfridges stores
Selfridges loyalty launched an NFC “check in” experience to reward loyalty customers for visiting their stores. I directly contributed to increased in-store engagement by leading research, design experimentation, usability testing and iterative prototyping & testing. This experience was launched last month to 1.3M active loyalty users.
Active loyalty program users
1.3M
E-Commerce · Fashion · Mobile App
Rewarding customers for visiting Selfridges stores
Selfridges loyalty launched an NFC “check in” experience to reward loyalty customers for visiting their stores. I directly contributed to increased in-store engagement by leading research, design experimentation, usability testing and iterative prototyping & testing. This experience was launched last month to 1.3M active loyalty users.
Active loyalty program users
1.3M
E-Commerce · Fashion · Mobile App
Making it easier for customers to shop sustainably
I researched and redesigned the mega menu and sustainable services pages on the Selfridges E-Commerce website, resulting in a doubling of daily unique clicks immediately post-launch.
Daily unique clicks
100%
E-Commerce · Fashion · Mobile App
Making it easier for customers to shop sustainably
I researched and redesigned the mega menu and sustainable services pages on the Selfridges E-Commerce website, resulting in a doubling of daily unique clicks immediately post-launch.
Daily unique clicks
100%
E-Commerce · Fashion · Mobile App
Making it easier for customers to shop sustainably
I researched and redesigned the mega menu and sustainable services pages on the Selfridges E-Commerce website, resulting in a doubling of daily unique clicks immediately post-launch.
Daily unique clicks
100%
Org Design & Workforce Planning Platform · SaaS Web App
Making it easier and quicker to onboard tenants to start using Orgvue
I redesigned the Implementation Hub, streamlining orgvue Tenant configuration by reducing task completion time by 67%. Through user research, journey mapping, design sprints, Axure prototyping, and testing, I improved data refresh settings, source file management, and user permissions to better support evolving organizational needs.
Reduced task completion
67 %
Org Design & Workforce Planning Platform · SaaS Web App
Making it easier and quicker to onboard tenants to start using Orgvue
I redesigned the Implementation Hub, streamlining orgvue Tenant configuration by reducing task completion time by 67%. Through user research, journey mapping, design sprints, Axure prototyping, and testing, I improved data refresh settings, source file management, and user permissions to better support evolving organizational needs.
Reduced task completion
67%
Org Design & Workforce Planning Platform · SaaS Web App
Making it easier and quicker to onboard tenants to start using Orgvue
I redesigned the Implementation Hub, streamlining orgvue Tenant configuration by reducing task completion time by 67%. Through user research, journey mapping, design sprints, Axure prototyping, and testing, I improved data refresh settings, source file management, and user permissions to better support evolving organizational needs.
Reduced task completion
67 %
Business Analytics Platform · SaaS Web App
Making it easier for users to analyze their data
I redesigned Xcalar’s web application to make it easier to visualise and analyze data.Xcalar is a high-performance data analytics platform designed for large-scale data processing, enabling users to transform, analyze, and visualize data with ease. Xcalar is often used by data engineers, data scientists, and business analysts who need to process and analyze massive datasets efficiently.
Enhancing Mobile Banking App Usability
Making it easier for users to analyze their data
I redesigned Xcalar’s web application to make it easier to visualise and analyze data.Xcalar is a high-performance data analytics platform designed for large-scale data processing, enabling users to transform, analyze, and visualize data with ease. Xcalar is often used by data engineers, data scientists, and business analysts who need to process and analyze massive datasets efficiently.
Business Analytics Platform · SaaS Web App
Making it easier for users to analyze their data
I redesigned Xcalar’s web application to make it easier to visualise and analyze data.Xcalar is a high-performance data analytics platform designed for large-scale data processing, enabling users to transform, analyze, and visualize data with ease. Xcalar is often used by data engineers, data scientists, and business analysts who need to process and analyze massive datasets efficiently.