Nafisah Khan
Nafisah Khan
🔍 User research
🪄 Prototyping
🧪 Testing
🖌 Designing
🤝 Collaboration
Product + UX Designer with over 7+ years experience working end-to-end.
E-Commerce · Fashion · Web + Mobile App
Making it easier to sell your pre-loved luxury handbag
Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Estimated revenue
£3.2M
Reduced process time by
99.99%
E-Commerce · Fashion · Web + Mobile App
Making it easier to sell your pre-loved luxury handbag
Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Estimated revenue
£3.2M
Reduced process time by
99.99%
Business Analytics Software · Insurance & Finance · Web App
Making it easier and quicker for employees & partners to utilise their data
A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Reduced Reporting Workflows by
16.67%
Increased data access for partners by
300%
Business Analytics Software · Insurance & Finance · Web App
Making it easier and quicker for employees & partners to utilise their data
A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Reduced Reporting Workflows by
16.67%
Increased data access for partners by
300%
E-Commerce · Fashion · Mobile App
Rewarding customers for visiting Selfridges stores
Selfridges loyalty launched an NFC “check in” experience to reward loyalty customers for visiting their stores. I directly contributed to increased in-store engagement by leading research, design experimentation, usability testing and iterative prototyping & testing. This experience was launched last month to 1.3M active loyalty users.

Active loyalty program users
1.3M
E-Commerce · Fashion · Mobile App
Rewarding customers for visiting Selfridges stores
Selfridges loyalty launched an NFC “check in” experience to reward loyalty customers for visiting their stores. I directly contributed to increased in-store engagement by leading research, design experimentation, usability testing and iterative prototyping & testing. This experience was launched last month to 1.3M active loyalty users.

Active loyalty program users
1.3M
E-Commerce · Fashion · Web + Mobile App
Making it easier to sell your pre-loved luxury handbag
Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Estimated revenue
£3.2M
Reduced process time by
99%
E-Commerce · Fashion · Web + Mobile App
Making it easier to sell your pre-loved luxury handbag
Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Estimated revenue
£3.2M
Reduced process time by
99%
Business Analytics Software · Insurance & Finance · Web App
Making it easier and quicker for employees & partners to utilise their data
A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Reduced Reporting Workflows by
16.67%
Increased data access for partners by
300%
Business Analytics Software · Insurance & Finance · Web App
Making it easier and quicker for employees & partners to utilise their data
A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Reduced Reporting Workflows by
16.67%
Increased data access for partners by
300%
Streamlining E-commerce Navigation
Rewarding customers for visiting Selfridges stores
Selfridges loyalty launched an NFC “check in” experience to reward loyalty customers for visiting their stores. I directly contributed to increased in-store engagement by leading research, design experimentation, usability testing and iterative prototyping & testing. This experience was launched last month to 1.3M active loyalty users.

Active loyalty program users
1.3M
Streamlining E-commerce Navigation
Rewarding customers for visiting Selfridges stores
Selfridges loyalty launched an NFC “check in” experience to reward loyalty customers for visiting their stores. I directly contributed to increased in-store engagement by leading research, design experimentation, usability testing and iterative prototyping & testing. This experience was launched last month to 1.3M active loyalty users.

Active loyalty program users
1.3M
Skills
Skills
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
Workshops
Workshops
Workshops
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Ideation
Ideation
Ideation
Information Architecture
Information Architecture
Information Architecture
+ More
+ More
+ More
Experience
Experience
Senior UX Designer
Senior UX Designer
Senior UX Designer
Red Badger
Red Badger
Red Badger
Apr 2022 - Nov 20234
Apr 2022 - Nov 20234
Senior UX Designer
Senior UX Designer
Senior UX Designer
Orgvue
Orgvue
Mar 2019 - Mar 2022
Mar 2019 - Mar 2022
Visual Designer
Visual Designer
Xcalar
Xcalar
Feb 2017 - Jan 2018
Feb 2017 - Jan 2018
Associate Designer
Associate Designer
Associate Designer
The Leap Labs
The Leap Labs
Feb 2016 - Jan 2017
Feb 2016 - Jan 2017
Education
Education
MSc Human Computer Interaction Design
MSc Human Computer Interaction Design
MSc Human Computer Interaction Design
City, University of London
City, University of London
City, University of London
Graduated 2019
Graduated 2019
BA Design
BA Design
BA Design
Goldsmiths, University of London
Goldsmiths, University of London
Graduated 2015
Graduated 2015