Hi Geico, I'm Nafisah.

Hi Geico, I'm Nafisah.

🔍 User research

🪄 Prototyping

🧪 Testing

🖌 Designing

🤝 Collaboration

I put this page together to help us get to know each other. With 7+ years as a Senior UX/UI Designer and an MSc in HCI, I thrive on collaborating with a wide range of stakeholders, from business partners and customers to engineers and product managers.

My recent experience on a price comparison website has given me a strong understanding of the insurance landscape.

How I work

Collaboration

I collaborate with product, engineering, and business teams to uncover customer and business needs.

Simplifying complexities

I translates complex ideas into understandable concepts and solutions that evolve and enhance the product experience. 

Early project definition

I manage shifting priorities to provide clear direction and input on product prioritization and support early product definition.

Customer centric

I advocate for the customer through human-centered design methods, including discovery, research, and user testing.

Workshop facilitation

I facilitate and participate in workshops with internal and external stakeholders to align with business needs.

Journey mapping

I create process and user flows, wireframes, journey maps, and user interface specifications.

Design assets

Delivers design assets for acceptance, development, and delivery to market in partnership with engineering.

Omni channel designer

Experience designing for cross channel e.g. responsive web and native mobile interfaces. 

My tools

My tools

My tools

Case Studies

Case Studies

Case Studies

E-Commerce · Fashion · Web + Mobile App

Making it easier to sell your pre-loved luxury handbag

Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Premium UX Template for Framer

Estimated revenue

£3.2M

Reduced process time by

99.99%

E-Commerce · Fashion · Web + Mobile App

Making it easier to sell your pre-loved luxury handbag

Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Premium UX Template for Framer

Estimated revenue

£3.2M

Reduced process time by

99.99%

Business Analytics Software · Insurance & Finance · Web App

Making it easier and quicker for employees & partners to utilise their data

A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Premium UX Template for Framer

Reduced Reporting Workflows by

16.67%

Increased data access for partners by

300%


Business Analytics Software · Insurance & Finance · Web App

Making it easier and quicker for employees & partners to utilise their data

A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Premium UX Template for Framer

Reduced Reporting Workflows by

16.67%

Increased data access for partners by

300%


E-Commerce · Fashion · Web + Mobile App

Making it easier to sell your pre-loved luxury handbag

Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Premium UX Template for Framer

Estimated revenue

£3.2M

Reduced process time by

99%

E-Commerce · Fashion · Web + Mobile App

Making it easier to sell your pre-loved luxury handbag

Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Premium UX Template for Framer

Estimated revenue

£3.2M

Reduced process time by

99%

Business Analytics Software · Insurance & Finance · Web App

Making it easier and quicker for employees & partners to utilise their data

A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Premium UX Template for Framer

Reduced Reporting Workflows by

16.67%

Increased data access for partners by

300%

Business Analytics Software · Insurance & Finance · Web App

Making it easier and quicker for employees & partners to utilise their data

A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Premium UX Template for Framer

Reduced Reporting Workflows by

16.67%

Increased data access for partners by

300%

Get in touch!

Get in touch!

Get in touch!