Hi Costco, I'm Nafisah.

Hi Costco, I'm Nafisah.

🔍 User research

🪄 Prototyping

🧪 Testing

🖌 Designing

🤝 Collaboration

Welcome to my portfolio page crafted especially for Costco Travel. With over 7 years as a Senior UX/UI Designer and an MSc in Human-Computer Interaction, I thrive on building bridges between design, technology, and business. I enjoy collaborating with diverse stakeholders—from business partners and customers to engineers and product managers—to create experiences that resonate.

My hands-on experience with lean UX models and agile workflows has not only deepened my understanding of complex industries but also honed my ability to translate insights into compelling, user-centric designs. I look forward to exploring how thoughtful design can elevate the user journey for Costco Travel’s members and agents.

How I work

Collaboration

I collaborate with various people across the organization, including product managers, researchers, content designers, and engineers.

Simplifying complexities

I translates complex ideas into understandable concepts and solutions that evolve and enhance the product experience. 

Validating designs

I propose, test, and evaluate ideas to improve the customer experience.

Gather feedback

I present design work and seek regular feedback from stakeholders and senior leaders.

Workshop facilitation

I facilitate online and in-person workshops with cross-functional teams.

Journey mapping

I lead design activities like journey mapping, co-design sessions, prototyping, design critiques, and user testing, while leading the design process and project plans.

Design systems

I create components and partner with other designers to up-level visual standards and adhere to brand guidelines.

Responsive design

I design digital customer experiences for web, iOS, and Android.

My tools

My tools

My tools

Case Studies

E-Commerce · Fashion · Web + Mobile App

Making it easier to sell your pre-loved luxury handbag

Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Premium UX Template for Framer

Estimated revenue

£3.2M

Reduced process time by

99%

E-Commerce · Fashion · Web + Mobile App

Making it easier to sell your pre-loved luxury handbag

Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Premium UX Template for Framer

Estimated revenue

£3.2M

Reduced process time by

99%

Business Analytics Software · Insurance & Finance · Web App

Making it easier and quicker for employees & partners to utilise their data

A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Premium UX Template for Framer

Reduced Reporting Workflows by

16.67%

Increased data access for partners by

300%

Business Analytics Software · Insurance & Finance · Web App

Making it easier and quicker for employees & partners to utilise their data

A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Premium UX Template for Framer

Reduced Reporting Workflows by

16.67%

Increased data access for partners by

300%

Case Studies

Case Studies

E-Commerce · Fashion · Web + Mobile App

Making it easier to sell your pre-loved luxury handbag

Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Premium UX Template for Framer

Estimated revenue

£3.2M

Reduced process time by

99.99%

E-Commerce · Fashion · Web + Mobile App

Making it easier to sell your pre-loved luxury handbag

Led the redesign of Selfridges' resale platform, projected to generate £3.2M in Year 1, through comprehensive UX research, design, and testing. Developed an internal admin platform to streamline bag submission approvals and warehouse processing.

Premium UX Template for Framer

Estimated revenue

£3.2M

Reduced process time by

99.99%

Business Analytics Software · Insurance & Finance · Web App

Making it easier and quicker for employees & partners to utilise their data

A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Premium UX Template for Framer

Reduced Reporting Workflows by

16.67%

Increased data access for partners by

300%


Business Analytics Software · Insurance & Finance · Web App

Making it easier and quicker for employees & partners to utilise their data

A research heavy 8 week discovery, looking to identify inefficiencies in workflows for internal teams and partners at popular price comparison website, Compare the Market. We also proposed ideas for the long-term ambition of the project.

Premium UX Template for Framer

Reduced Reporting Workflows by

16.67%

Increased data access for partners by

300%


Get in touch!

Get in touch!

Get in touch!